We are all born with a fundamental need to discover. At the University of Minnesota, this curiosity is part of our collective DNA. We provide a thriving community for those with an overwhelming drive to teach and to learn, to research and to serve. We also celebrate those whose searches have led to discoveries that have changed the world. At the U of M, we continually inspire the next generation of innovators and empower each other during our search for knowledge. We are Driven to Discover.^SM

This basic premise drives our communications as much as it drives the University. Driven to Discover is more than an advertising campaign. It is a movement.

	Print Advertising See how readers are asked to submit their single greatest question to the researchers at the U of M and, in the process, learn more about some amazing discoveries taking place at the U of M.
	Television These are no ordinary TV commercials. Watch this first-ever innovation. Sixty seconds in length, the first 15 seconds of the ad features someone asking a "single greatest question." A search bar then appears and stays on the screen during a 15-second promotion for the local news. Then the university's ad returns for 30 seconds featuring a professor or researcher responding to the question.
	Radio Listen to our 30-second radio anthems dedicated to thinkers, head-scratchers, dreamers and ground breakers.
	On Campus See what the University of Minnesota community is seeing on campus. Posters, sidewalk messages and other communications share University search stories and ask students, faculty and staff to submit their questions to umn.edu.